STOCK PHOTOS ONLYSTAR TREK VI: THE UNDISCOVERED COUNTRY: MOVIE CARDS SPECIAL COLLECTOR'S

THE HISTORY OF LOBBY CARDS Since the first flickering days of the two-reefers, lobby card.have7 been issued by all the major movie studios to publicize their/film. Theater owners acquired these • 11 x 14 placards as promotional materials with each new film. Lobby cards came into being in 1913. They were made in the original verlical format with soft tones of brown, purple and blue-tinted images. The standard number of lobby cards printed ran from six'to eight in a set, one being the title card; the accompanying images being the,vene cards. Even though enorAps quantities of these precious I y cards were rioted, the maj y was discarded er the movi ad played its run. The remainder of known scattered lobby cards have fallen into the - floods of movie memorabilia collectors. The constant search and trading keeps existing cards in circulation and ensures that this art form will not be lost or forgotten. Lobby cards once a dying art-form are now recognized as a valuable treasure.ITEM IS: USED - OTHER IN SLEEVE

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